Five easy-to-use, proven models that help startup teams think and act commercially.
“These models were quick to use and got my product managers asking questions about our business and strategy that I've never heard them ask before.”
Make it simple. This guide breaks down commercial thinking into identifying customer problems, deciding on business models, and assessing risks and paths to success.
Learn how to collaborate with your team to define your customers’ needs, your revenue streams, channels to market, and growth opportunities.
Discover two tried and tested models to help startup teams get inside your customers’ heads and truly understand their problems.
Learn how to define a customer-centric north star metric that aligns your team behind a strategy for growth.
Between 2007 and 2020 I took my startup from 2 to 150 people.
As I grew my product team from zero to twenty product managers, designers, and researchers, I struggled to find product managers who were technically strong and commercially savvy.
After months of dead-ends, I hit upon a series of repeatable models that unlocked my team’s commercial thinking ability. Hope you enjoy!
