Master Your Value Proposition

Most startups fail because the customer didn’t want the product.

As a founder, Nick struggled to find product-market fit, to truly understand his customers, and to help his team do the same.

Nick shares how he learnt to discover a winning value proposition, his experiences on the front line using frameworks like jobs-to-be-done, the value proposition canvas and customer discovery to get inside customers’ heads and inspire product teams.

Running Value Tests With Tech Products

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Slides and presentations

Check out Nick’s Master Your Value Proposition slides.


Find out more about Nick’s next half-day Master Your Value Proposition workshop.