Expert-level training for product teams who want to learn how to make commercial and product decisions based on customer data.
“We now talk to customers every week. We’re making better decisions, faster because we understand what our customers really want.”
Kristina Philipp, Head of Product, XDesign
I’ll show you the proven interview and data analysis techniques that leading product teams use to identify the drivers of retention and churn.
We’ll work together to identify and validate product features that reduce churn and increase retention.
Many talented technical product managers and designers lack the skills and confidence to make commercial decisions.
We’ll work through core skills and decision-making frameworks that give your team everything they need to think commercially.
I’ll show you how to use analytics and interview data to identify the features that customers really love. We’ll set metrics that focus your team on the things that really matter for your customers.
Nick brings 15 years of experience as a chief product officer, leading customer discovery inside startups and agencies. Each workshop is highly engaging, interactive and thought-provoking.
The sessions work like this:
💼 What Customers Really Want | Use proven customer interview techniques to quickly and accurately uncover customers true needs. |
🗣 How to Interview Customers | What questions to ask customers, what not to ask and how to know if an interviewing is going well. |
🧭 Working With Needs Maps | Use fast, reliable, low-cost surveys to validate customer needs, before investing in expensive product features. |
🛤 Switch Interviews and Customer Journeys | Increase conversion rates by understanding and influencing their buying behaviour. |
✅ Interview-Based Validation Techniques | Use low-cost customer interviews to validate product ideas before committing to build. |
💡 Building Hypotheses | Creating hypotheses for product validation and testing. |
🧫 Designing and Running Tests | Design and run experiments to validate hypotheses and assumptions. |
💰 Business Models | Quickly prototype business models and identify key risks and assumptions. |
Choose the modules you need….
Build skills and confidence to uncover customers’ real needs
Get your product teams ready for hypothesis-based validation
Nick’s an experienced founder and chief product officer who helps product teams find their focus.
Between 2007 and 2020, he took his startup through three rounds of venture funding, three product pivots, one exit and onto growth.
Nick’s led product management, design, sales and marketing organisations from zero revenue through to exit.
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