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Find your North Star and unlock sustained growth

Join the game changing workshop founders use to align their teams and unlock their product’s growth potential.

Take a 15 minute call with Nick to find out more.

Book Time to Talk
Liam Young, CEO, Harper

When we shared our North Star, the team instantly started thinking differently. They started to ask what they could do to contribute to out growth.

Liam Young, CEO, Harper

Trusted by:

You'll lean how to...

Get it right, first time

I’ll show you how to avoid the common and uncommon product and growth mistakes that slow startups down.

“Working with Nick let us skip months of trial and error.”
Bhavin Kotecha, co-founder, Caura

Make decisions faster

I’ll show you how to organise your product teams so that they make the right decisions, fast. That means less time spent on dead-ends, meetings, and endless planning.

“Since we worked with Nick, we're very confident making fast decisions”
Liam Young, CEO, Harper

Retain and convert more customers

I’ll show you how to use analytics and interview data to identify the features that customers really love. We’ll set metrics that focus your team on the things that really matter for your customers.

“Nick got us more metrics, more data, less anecdotal inputs”
Ali Bahsoun, co-Founder, Medi Shout
Founder's Guide to Northstar Metrics
“Nick's north star metric session let our leadership team focus on the things that really matter”
Frederic Choquette, COO, Rain

Align your team and accelerate your growth

Get the guide

Founders I've worked with have told me...

Ali Nehme Bahsoun
Nick got us the metrics that let us hit our North Star.
Ali Nehme Bahsoun, Co-Founder, MediShout
Frederic Choquette
We now have an empowered product team, so leaders spend less time in the weeds and more time on the big picture.
Frederic Choquette, COO, Rain Instant Payments
Bhavin Kotecha
Nick gave us experience and clarity. The program accelerated our product by at least six months.
Bhavin Kotecha, Co-Founder, Caura

How it works

Nick brings 15 years of experience as a board member, chief product officer and workshop facilitator. 

Each workshop is built around:

  • Proven frameworks for developing and implementing product-driven growth.

  • Nick’s practical experience as a founder and facilitator.

  • Founder-grade Energy, structure and challenge.

You bring:

  • Your goals, your team, a desire to delight your customers.

What we cover

🏔 Product Vision

Create and communicate a product vision that inspires and motivates your team, your investors and customers.

⭐️ North Star Metric

Define the one metric that matters for your business.

💎 Positioning Products

Value props to align your team and convert your customers.

💪🏽 Product Strategies

Discover the strategies to delight your customers and build defensibility.

📈️ Growth Metrics

Understand the 2-3 metrics that will drive your growth.

🚀️ Retention Metrics

Understand the 2-3 metrics that will drive your retention.

Ready To Find Your North Star?

Book office hours with Nick

Frequently Asked Questions

  • Q

    Is it worth the time and money?


    Time - defining your north star metrics, getting clear on goals, and figuring out your proxies of retention are things every startup must do to succeed. Do it with me and I’ll save you time by avoiding the common and uncommon mistakes.

    Money - Prices range from £1,750-£12,000. You’ll spend less nailing your product strategy and locking in your growth than you will on a few month’s rent, a few new MacBooks, etc.

  • Q

    Is this a cohort based program / will there be other companies?


    This is a one on one program. Your company will be the only one taking part in your sessions.

  • Q

    How long is the program?


    The program lasts between 1 to 6 weeks, depending on which parts you choose and how fast you want to go.

  • Q

    How long are the sessions?


    The workshop sessions are 2 hours each. After each new topic you’ll have an hour of coaching with Nick.

  • Q

    How much work is there on our side?


    Plan on you and your team spending at least as much time on prep work and homework as you spend in sessions each week.

  • Q

    How many people from my team can join?


    There is no limit to the number of participants from one company.

  • Q

    What happens at the end of the program?


    The program includes a check-in after 1, 6 and 12 months. At the end of the program your team will have access to all of the course materials and will have created a product strategy that they feel full ownership of.

  • Q

    Which of my team should be involved?


    Founders, CEO, CTO, head of product, head of growth, head of sales.


  • Hands on workshops.
  • Weekly coaching sessions.
  • Q&A with Nick over Slack and email throughout the course.

Pay as you go

Early-stage startups choose the modules they need…

  • Company Goals
  • Nailing Positioning
  • North Star Metric
  • Growth Metrics
  • Retention Metrics
  • Product Vision
  • Running Experiments
Priced per module

Blueprint for growth

Series A-B startups build their product strategy…

  • Company Goals
  • Nailing Positioning
  • North Star Metric
  • Growth Metrics
  • Retention Metrics
  • Product Vision
  • Product Strategies
  • Running Experiments

Build unfair advantages

Scale-ups get ready for sustainable growth…

  • As previous, plus
  • Building competitive advantage
  • Leveraging network effects
  • Scaling product organisations

Avoid the mistakes that slow startups down.

Book a call with Nick

Partner with a founder who’s done it before

Nick’s an experienced founder and chief product officer who helps product teams find their focus.

Between 2007 and 2020, he took his startup through three rounds of venture funding, three product pivots, one exit and onto growth.

Nick’s led product management, design, sales and marketing organisations from zero revenue through to exit.

Nick Black talking to man, outside

No time to talk?

Drop me a message instead.

We'll work together to get you a product strategy including...

Clarity on Your Outcomes

Define Your Business Goals

Identify your growth metrics

Understand what motivates your customers

Find your North Star

Find your retention metrics

Prioritise your feature development