Articles
Goal Setting in Deep Tech: From Vague Aspirations to Measurable Momentum
Learn how to set goals that actually work. A practical framework combining OKRs, SMART goals, and confidence assessment to help deep tech founders set achievable targets and rebuild team credibility.
Why Narrowing Your Focus Accelerates Your Sales
Learn why focusing on one customer segment accelerates sales faster than chasing multiple segments. Geoffrey Moore's Crossing the Chasm advice from 1991 still works today. Here's why.
The Founder's Guide to Senior Hires
Learn how to identify, attract, and hire senior leaders who can help scale your startup. This guide provides founders with a framework for making critical leadership hires that align with their company's growth stage and culture.
Everyone Says It's Exciting, But Nothing's Happening: Bridging the Gap Between Product Excitement and Market Traction
The disconnect between initial excitement and actual sales is painful for deep tech founders. After years developing groundbreaking technology, securing funding based on your innovation, and finally having something to show, the market response doesn't match the excitement in meetings.
From POC Failures to Predictable Sales: How Deep Tech Founders Can Use ChatGPT for MEDDIC Qualification
As deep tech founders, we're naturally drawn to product development. We're comfortable discussing technical specifications and feature sets. But the harsh truth is that sales qualification—determining which prospects deserve your attention and which don't—is often the difference between scaling successfully and running out of runway.
90 Day Sales Scorecard: Is Your Head of Sales Fit for Purpose?
A practical framework for deep tech founders to evaluate their head of sales within the first 90 days. Learn the five key metrics that reveal whether your sales challenges stem from leadership, product-market fit, or both. Includes actionable steps to set clear expectations and measure success in enterprise sales environments.
Finding Meaning and Direction in a Frantic World: A Guide for Tech Founders and Leaders
Startups thrive on agility, but without a strong sense of purpose, founders risk losing themselves in the noise. This piece breaks down how meaning-making influences leadership, decision-making, and long-term business success. Through real-world scenarios and actionable strategies, learn how to reframe challenges, align your company with core values, and build a business that stands for something beyond profit.
Product Managers Want You to Trust Them
Product managers want to be happy and fulfilled, they want to make an impact. They expect their leaders to set a clear vision and strategy, then to trust them to execute on it.
What's the right amount of ownership for startup product managers to have?
Founders and investors want their product teams to build the product, quickly, before the money runs out. But professional product management says otherwise - what about customer discovery, what about testing our hypotheses? To get your product moving in the right direction, its never too early to give real ownership to your product managers.